Business, Engineering, and Partner Solutions
At Facebook, the BEPS team is responsible for managing and interacting with 3rd party data measurement companies. These companies are the middle man, they essentially work with business's directly that want to advertise on social media, and they provide data measurement services return on investment for their customers. Facebook believes that out of house data measurement is best for it's business model, as it is unbias and it drives innovation in the measurement space. The purpose of this externship was to research into these 3rd party data measurement companies all over the world and analyze their innovations and identify new key trends in the space. The externship was highly competitive, starting off with 20 students (Undergrad & MBA Students from all over the U.S.) and after 6 weeks, 7 of us got to present our findings to the BEPS team and Facebook executives.
Business, Engineering, and Partner Solutions Externship
Paragon One is a company that partners with some of the biggest companies in the world to provide remote externship opportunities for students. Working with Paragon One for Facebook I evaluated key trends of first movers in innovation with respect to social media influencer marketing campaigns to help Facebook find new partners. Enhanced Facebook collaboration with 20 startups specializing in 3rd party measurement space to improve current data measurement methods. Delivered analyses and forecast projections to the Facebook’s Vice President of Marketing and Partner Solutions Team. This externship was solo, therefore all the work I did was by myself, but we would have two meetings a week as group, 1 with Facebook, and one with Paragon One. Thus I took advantage and was constantly asking questions and getting lots of feedback on my work.
Influencer Signal Loss
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Who is an Influencer?
A social media influencer is an individual who has gained popularity and trust among a growing audience of online followers. From a business perspective, influencer marketing is when you work with one of these people to promote your brands. Businesses can take advantage of influencers' wide reach and authority to increase brand awareness and drive sales.
Companies Making Strides
Unbox Social
They help businesses find and evaluate influencers to ensure their audience is the correct target audience for the business.
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​AI driven Social Listening tool to track Influencers, through comments mentions, google searches and more.
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Measure content performance, top influencers, and audience engagement to compare and advance marketing campaigns with different influencers.
Future Trend Prediction
Big Data and AI are exponentially coming into the space, as google chrome is getting rid of cookies in 2022, more and more companies will have to adopt the software and technology nessicary to keep up.
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New Start-ups will come into the influencer marketing data measurement space with new solutions as it proves to be better then other marketing channels. Customers believe those who they trust and since everyone is consuming more and more on social media this will prove to be the best marketing strategy for companies.
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ROI measurement innovation will become the soul problem new start-ups will focus on because it is the biggest problem for influencer marketing. However complex or simple the solution will be, the demand is going to keep growing in the years to come.